30 Apr 2012

Lolita Fashion

A fashion style that has it's own name, a style that is so creative, so unique, so fascinating and I personally am a big fan. I could not write a fashion blog and not mention it and all it's splendour. It might not be your cup of tea but there is no denying when you see someone walking around dressed in "Lolita" fashion you stop and stare and are simply riveted by the person wearing it. 

There have been times in London when I've been on the tube and on walks a Japanese girl dressed head-to-toe in a "Sweet Lolita"outfit. I mean head to toe literately- complete with a wig, cuddly toy bag, nails, petticoat, platform shoes with cherries on. The sheer complexity and effort of putting an outfit like that together makes you want to applaud because it's amazing. Did I mention everyone and I mean everyone in sight was staring and eyeing her outfit up and down?                                        

          photo by: Yuriko Nakao

"Lolita".....in case your not familiar originates from Japan and is believed to have started back as far as 1970. Not to be mistaken as a sexual fashion style like the famously controversial book by Vladimir Naboko. "Lolita" is intentionally created as a statement towards the female sexuality and what they wear. This style is not for the attention of men, little skin is shown, in fact in some of the more gothic styles, none apart from the face and hands are shown. The style worn is presented as 'cute' or 'elegant' rather than 'sexy'.

  • "Sweet" Lolita- This is my favourite of the bunch. The colours are softer, the themes are innocent they might be: chocolate, bunnies, hearts etc.
  • "Gothic"- Darker makeup, darker clothes, basically darker colour themes with maybe the occasional crucifix thrown in. 
  • "Punk"- ties, tattered fabric inspired from London punk.
  • "Classic"- Victorian style, not as dark as the 'gothic' style but lighter colours, frills, muted colours and not as 'cutesy' as 'sweet' lolita.
So there's a little low down about what each style is about, and those are just a few of the more poplar styles you've also got "Princess", "Casual" and "Country" Lolita I could go on and on about all the others.

As I am completely in love with Japanese culture I went along this year to 'Hyper Japan'. It's an exhibition/event held at earls court where they hold the world Saki competition, sushi competitions, fashion shows and sell Japanese food, clothes, comics, swords you name it, it's there! hell even Mario from Nintendo was there!


Before I went I did some serious research to find out what happens on the day and most importantly what the dress code was. It did say that they were having a competition for the best Cos-Play outfit. Cos-play is short for (Costume-Play) where you dress up as your favourite Japanese cartoon character. They were also having a Lolita fashion show, so I figure I'd dress up in between. Make an effort but not too crazy in case no one else showed up in Lolita. The journey there on the train I felt seriously over dressed and kept saying to my boyfriend that I bet no one else was gonna be dressed up as much as me and that maybe he should wear costume too? 

 Dress- DIVA London. Bought in a cool shop in Camden.
Cardigan- Primark
Heels- Irregular Choice
Bow- Primark
Necklace- Park Street Bristol

When we got there Jon was the one who felt left out! the majority were dressed up in all kinds of outfits it was so cool. People dressed up in cos-play, Lolita, Karate gear etc all kinds of crazy ensembles and the natural etiquette was to take photos of one another and compliment each other on outfits. My Jammie Dodger necklace was poplar, as my shoes and dress were too. Here some snaps of people who stood out to me on the day oh and the food!

Loved these girls they were best friends. Perfect example of Lolita Fashion coming across the shores to the UK. I think these girls look amazing.

I highly recommend going if you love Japanese culture....I had some prawn tempura and it tasted awesome!....If you love sushi, Saki and enjoy watching some dudes with swords fight each other it's definitely worth a look next time it comes to London again. 

29 Apr 2012

First Blog entry....

Hello there!

Where do I begin? Well I have been told by many friends and strangers on numerous occasions that I should write a fashion blog and share my passion for fashion and my personal style. 

My fashion sense is pretty quirky and cute- GEEK-CHIC some might say. Depending what kind of mood I'm in, occasion or what the weather is like outside! I often tend to look by day like a teenage girl (I say teenage girl because I have got away with a teenage ticket at the cinema on more than one occasion!). I love dressing up in cute vintage pieces that I combine with the high street. On other occasions I might dress up more 'chic' and go for  a classic, classy number. Below is an example of me on one of my geekier days.
Gnome Jumper- Cath Kidston
Shorts- Primark
Shirt- Ralph Lauren
Trainers- Converse
Satchel- Camden Market
Scarf- Knitted by Aunty Jacquie

Like so many girls out there I love fashion, I love shopping and love looking and feeling great. I have learnt first hand that you really can do it on a budget and don't have to spend a fortune.

I remember when I first moved to London right after University and I got a job as a waitress and after work I used to walk along the streets and longingly look into the windows at all the beautiful clothes. London really is one the fashion capitals of the world and not a very fun place to be when you are dirt poor and have a shopping habit!

I used to buy Vogue with any change I had left from my tips and would flick the pages and rip out photos that I loved and place them on my wall for inspiration.

I love my clothes to be functional, comfortable, cute and colourful.
Dress- Topshop
Jacket- River Island
Bow- Primark
Necklace- Anna Lou of London

This sounds crazy but I haven't really been able to express my fashion style until the past two years or so due to my previous jobs. When I used to work at Hamleys as a children's entertainer I never really made an effort of what to wear everyday because it would end up on the floor as I always wore a costume, So I would rock up in a pretty casual ensemble. When I worked at Harrods I had to wear all black and it's very hard to be creative with a black business suit and as soon I got home the Jim-Jams would be on straight away.

Nowadays I get a chance to un-leash my inner fashionista and express my style.

                                   I love following fashion in magazines, online and do follow lots of fashion blogs. Two favourites of mine would have to be- Love from Lou Lou and The Elgin Avenue. (Be sure to check them out! they have featured in Company magazine and won the Marie Clare Magazine Fashion blog! and I have had the pleasure of meeting and working with both of the lovely ladies).

So here goes the diary of a geek-chic girl. xxxx Rebecca

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